I recently decided that I wanted to give people in my city a chance to promote their businesses, and what better place than my platform, which will become OUR platform. As we all know, having a brand in South Bend is hard. We are in a city with very little resources, so its up to us as being creatives to reach out to one another on some for real shit and show support. Felicia Kid Konversations came to me because I wanted to possibly make videos, but people are so on the go I realized that my blog would be a better way to go. The first woman I want to showcase in this summer long series is Yon James. She started her very own company called “The Prominent Delivery” and I interviewed her to get more insight on her brand.
What made you get into the entertainment business?
Art holds a huge place in my heart. I appreciate all forms of art, from writing, drama, costume design, music, painting, makeup etc. Out of all these different embodiments of art, music is my soul. I love all genres of music. Everything about music excites me, and since I’m no longer on the entertainment side I decided to tap into the business side. I’ve seen so much talent go to waste because they don’t know the business side. They have no idea how to get to where it is they want to go. Because believe me posting videos on Facebook is not going to do the trick. And since I already have a little background knowledge of how the industry works along with my schooling I have the proper foundation to be the vessel that takes these artists where they want to go. That along with the fact that I like to be in charge of things lol. I’m a natural born boss.
You had your first professional gig recently with Lucci and Plies in Indianapolis, explain that experience..
If it wasn’t anything else, it was definitely a learning experience. Plies didn’t even show, and Lucci was nearly five hours late. So this definitely gave me some insight on the standards I am going to hold my artists to, because this is beyond disrespectful to your fans; as well as, everyone on the business side who work so hard to put these events together. I will work overtime to make sure my artists keep their word. Anything other than that is just not acceptable.
What do local artists have to do to be apart of your team?
I am seeking dedicated individuals who have a unique sound. People who are going to LISTEN and FOLLOW INSTRUCTIONS, because if they’re going to do my job they don’t need me. All my artists sign a three-year contract with me. Some people feel three years is too long, but these things take time. I can’t promise anybody fortune and fame overnight. I don’t know how long it will take, but I can guarantee that after three years if you haven’t met your goal, you will be in arms reach. I am also seeking models, so it’s not just musicians.
So, what exactly does working with you include?
I do everything from marketing and promotion down to booking studio time. I’m booking shows and events that I think are beneficial. I help financially when necessary. I motivate. I do all the networking, planning, and concept support. I try to do everything that way my artists can focus solely on perfecting their craft.
Ok ok, good shit Yanni! Now where do you see your business 6 months from now?
In six months, I hope to have a larger staff than just myself. I also hope to have found a female rapper by then. I will have done a few more shows, some traveling, and hopefully a music conference. Some more trial and error and learning the business. I will have my degree by then so maybe even some
office space outside of South Bend.