blackowned

Felicia Kid Konversations//Yon James

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I recently decided that I wanted to give people in my city a chance to promote their businesses, and what better place than my platform, which will become OUR platform. As we all know, having a brand in South Bend is hard. We are in a city with very little resources, so its up to us as being creatives to reach out to one another on some for real shit and show support. Felicia Kid Konversations came to me because I wanted to possibly make videos, but people are so on the go I realized that my blog would be a better way to go. The first woman I want to showcase in this summer long series is Yon James. She started her very own company called “The Prominent Delivery” and I interviewed her to get more insight on her brand.

What made you get into the entertainment business?

Art holds a huge place in my heart. I appreciate all forms of art, from writing, drama, costume design, music, painting, makeup etc. Out of all these different embodiments of art, music is my soul. I love all genres of music. Everything about music excites me, and since I’m no longer on the entertainment side I decided to tap into the business side. I’ve seen so much talent go to waste because they don’t know the business side. They have no idea how to get to where it is they want to go. Because believe me posting videos on Facebook is not going to do the trick. And since I already have a little background knowledge of how the industry works along with my schooling I have the proper foundation to be the vessel that takes these artists where they want to go. That along with the fact that I like to be in charge of things lol. I’m a natural born boss.

You had your first professional gig recently with Lucci and Plies in Indianapolis, explain that experience..

If it wasn’t anything else, it was definitely a learning experience. Plies didn’t even show, and Lucci was nearly five hours late. So this definitely gave me some insight on the standards I am going to hold my artists to, because this is beyond disrespectful to your fans; as well as, everyone on the business side who work so hard to put these events together. I will work overtime to make sure my artists keep their word. Anything other than that is just not acceptable.

What do local artists have to do to be apart of your team?

I am seeking dedicated individuals who have a unique sound. People who are going to LISTEN and FOLLOW INSTRUCTIONS, because if they’re going to do my job they don’t need me. All my artists sign a three-year contract with me. Some people feel three years is too long, but these things take time. I can’t promise anybody fortune and fame overnight. I don’t know how long it will take, but I can guarantee that after three years if you haven’t met your goal, you will be in arms reach. I am also seeking models, so it’s not just musicians.

So, what exactly does working with you include?

I do everything from marketing and promotion down to booking studio time. I’m booking shows and events that I think are beneficial. I help financially when necessary. I motivate. I do all the networking, planning, and concept support. I try to do everything that way my artists can focus solely on perfecting their craft.

Ok ok, good shit Yanni! Now where do you see your business 6 months from now?

In six months, I hope to have a larger staff than just myself. I also hope to have found a female rapper by then. I will have done a few more shows, some traveling, and hopefully a music conference. Some more trial and error and learning the business. I will have my degree by then so maybe even some

office space outside of South Bend.


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I’m A Blogger

I have been talking to God and paying attention to signs and I have come to the realization that I am a blogger, I’m a writer, I’m a storyteller. True enough, I don’t have to write about celebrities all the time, but that’s what I enjoy doing. You can’t really dive too much into your personal life because people will always try to judge you but shit, I think I’m way past that phase, I don’t give a damn what anybody says about me. I love fashion, I used to get laughed at on Facebook because I love fashion so much, never understood that one. So, I said to myself, what are all the things you love to do, and what are you good at. Kid Jumper was first. I’m fuckin dope at Kid Jumper. I design all my own shirts, I market them myself, I post them myself, the direction of my brand is all my idea. I paid $1,500 for a website that is MINE, I did that. I reach out to people, my customers trust me, you guys SUPPORT ME, I don’t have a “team” or a “machine” behind me but imagine if I did sheesh! All concepts are MINE. I’m no longer saying I want to do that, I AM doing it. Second thing is blogging. Writing comes so natural to me. I’m one of those people when I talk (or write) others pay attention. I got some shit to say, I might not express myself in a conventional proper way but you get wtf I’m saying right? Right. I love branding. I branded my own business. I market my own clothing line. We all do things through trial and error, and right now I’m on the fence about podcasting. I don’t know how I feel about it. I’ve changed the direction of “Meet Felicia Kid” so many times I don’t even know what it is anymore. What does my show even stand for? Me sounding crazy as hell hollering about some random shit? Because I would rather prefer to have a boyfriend I can complain to all the damn time instead of yaw. So for now, my show is up in the air. I might can it. I might not. I asked myself WHAT DO I WANT. I want to be taken seriously. I want to be seen as a black woman with three kids and a full time job who is basically winging this shit but at the same time I smoked this shit. My brand is bomb I don’t give a fuck! I refuse to let somebody tell me it’s not. Period. So I prayed. And I visualized. And I think about the word consistency and my lack there of. And I came up with an answer. I’m not trying to build a personal brand, that shit is exhausting, and not very realistic in South Bend that’s something a lot of us have to face. I had to figure out what I was or I was gonna go crazy and knock all this shit over, including Kid Jumper. But nah, that would be too easy for everybody else.

It’s about to be Summer.

Kid Jumper about to come so hard.

I’m a blogger.

And I got time. 

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Pics and Tingz

So, at the end of last year I decided I had to do more to make my brand stand out. Meaning, I had to create more content, MEANING I have to do a photoshoot. I decided I wanted to chose a photographer that is a woman, I figured I would be more comfortable and I just wanted to have the whole Girl Power vibe going on. I wrote down my ideas of which way I wanted to go and I begin to look for women to help me. And it wasn’t as easy as I thought. Some people flat out didn’t answer me, some let me go on and on about what I needed and they never got back with me, and some just didn’t “get it”. So I’m getting frustrated but I’m like I HAVE to do this I don’t care I don’t care! So my coworkers’ best friend just happens to be a photographer and she just so HAPPENS to have a studio downtown BINGO! Now mind you, this is my first photoshoot ever so I have no idea what I’m doing. I invited my daughter, which made me feel better and I styled us both. One of the hairstylists I’ve been to a few times did my makeup and hair so everything just kind of fell into place. Now, we’re in the middle of the shoot..and I’m looking and acting like a dork. I don’t know how to pose, I feel my mouth is like in some kinda frown, I feel like my eyebrows are constantly up like I’m saying “Huh??” to somebody it’s just too much and I can’t. 

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My daughter, on the other hand, killed every pose she was like a natural. She nailed every picture. The entire shoot lasted a little over an hour and then we were outta there. When I get the pics back I’m super excited and I see a few things I want to tweak so I watched numerous tutorials on YouTube and that’s how I learned to properly edit pics, not SnapChat filters but to add lighting, and shadows, things like that. So now I’m like yo, I want to take more pics but just use my kids and I can buy all this equipment myself from Amazon. 

 

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My point is, if you have a brand you have to constantly put out content because people have to see what’s going on with your brand. You also might have to do things that you are totally uncomfortable with, like I stepped outside of my comfort zone to take these pics and I hated every minute of it lol.  

 

Plain Jane

I’m always lurking for artists and other ideas on Instagram and in 2015 I found this woman named Donna Baxter. This is when Kid Jumper was really new, I had one shirt, the Midwest Hustler tee, and I was wanting more designs. So I come across her page and most of her illustrations are kind of watercolors, and lots of glitter. Definitely not the aesthetic of my brand and totally not Streetwear. But I still wanted to hit her but I just NEEDED a design from her for some reason. So I sent her a DM and she was super nice. We came up with the idea of the red lips with the gold tooth. I was like yesssssss this is bomb! And I sat on this design for years, not knowing what I wanted to do with it or how I would incorporate it into my brand. Fast forward a few years, A$AP Ferg and Nicki Minaj have a remix called “Plain Jane”. I’m like mfn BINGO that’s it! So now my design has a name, now how do I put all this together? I hit my lead graphic designer, Rich, and I drew a picture of the lips, and I drew the words “Plain Jane” around it, and I told him I wanted to use the same font as my “Kid Jumper” watermark. He said not a problem. 

So that’s done and it’s dope.  But now I have to put some thought behind it. Because what does “Plain Jane” even mean? And furthermore what do I want it to mean to me and other women? We live in the society of social media, and there are a lot of women on there that have these perfect bodies, they going on vacations, they living it up, and they make it possible for a regular degular woman like myself to maybe feel some type of way. They are constantly dressed up, heels on, face beat, weave, the whole nine. We all are not like that, so I wanted to make a shirt that represented us. I wear Jordan’s and Timbs, I work a 9-5, I hustle my ass off when it comes to my clothing line, I take great care of my children, and I pray.  So now I have the design, the meaning, but what’s the movement behind it? I decided I want to use “Plain Jane” as a platform for women to speak and tell people something about them because otherwise they wouldn’t. So, when you order a shirt, I’m asking women to take a bomb ass selfie and send it to me with a few words to explain what makes them a “Plain Jane” and the response has been really good. When we create something it has to be for our culture and if you’re a woman it must have something to do with us. I have big plans for this vision.

I’m definitely pushing myself. 

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The Creativity Is Sold Separately

How do you know if you’re creative? In my opinion, you see things in a way nobody else does. You notice a picture, a circle, a line, a crack in the wall and you wonder what you can turn that into. My mind is constantly turning, because as I get more heavy into fashion and design, you have to stay a million steps ahead of everybody else. Some people might ask me what do I design? You don’t know how to draw. And naw, I don’t. I get an inspiration from something, and I’ll play off that, or, I will scribble something that I want onto a piece of paper and show it to my graphic designer and he makes it happen. I have a small collection of tees and hoodies right now, and in a few months I will have NEW designs so I have to constantly pay attention to trends, color ways, pop culture, what I see on runway shows on Instagram, I’m so into it. The whole boycott of Gucci made me think, well, I can’t afford Gucci right now, and some of the people I know can’t afford it, so yo, this is the perfect time to be a Black owned clothing line. Dapper Dan made a comment along the lines that being a designer doesn’t just mean you’re just putting a logo onto a shirt, and he’s absolutely right. My goals are so far past South Bend, IN. They have to be, because how many people in South Bend will continue to rock with me and buy my shirts? What if nobody in my city buys another shirt from me again? I HAVE to think that way. I have to think towards the future, I have to think bigger. And not just have the vision of being bigger, I also have to put a plan of action BEHIND my thoughts. I used to be trash at setting goals and now I can tell you where my line will be a year from now, it’s all mapped out. Kid Jumper has a blueprint, and I work on it every single day. I have to clap for myself, why wouldn’t I think my brand is bomb as fuck? I can’t be afraid to say, shop with me now, because soon my hoodies won’t be $38 they will be $75. My creativity and my thoughts are all I have, and I have to stay true to who I am, or nobody will believe in my brand. And thank you to those of you that do.  

Kid Jumper Family hoodie $38  

Kid Jumper Family hoodie $38